The video shows what i described in a recent reblogged post:
We love how Nike Mexico has taken gamification to the next level with their ‘Kilometres Auction’. People use the kilometres they have clocked up during the week on Nike Fuel as currency to bid on weekly auctions of the latest Nike products.
Nike turned the action of running into a market place for buying latest Nike products through kilometre currency. The more kilometres you run, the more ‘money’ you get for bidding, so get running!
Via: Daniel Granatta