Evernote’s Market For Physical Goods Now Accounts For 30% Of Its Monthly Sales


Evernote‘s CEO Phil Libin today disclosed some of the company’s latest revenue numbers at LeWeb in Paris. While it took Evernote about 16 months to get to the first $1 million in sales through its freemium model, he said, Evernote Business took five months and Evernote Market, which launched this September, took just a single month.

Right after the launch of the Market, which offers users everything from post-it notes to Evernote-branded socks and backpacks, the company started having a hard time keeping many items in stock, Libin said. To him, the market isn’t just a merchandising business, however, it’s a mainline product. The bestsellers in the store are backpacks, the Scansnap Evernote Scanner and the Jot Script Stylus. Together, they make up about 30% of Evernote Market sales and the marketplace itself is now responsible for 30% of Evernote’s monthly sales.

Before it launched, premium accounted for 89%…

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