Evernote‘s CEO Phil Libin today disclosed some of the company’s latest revenue numbers at LeWeb in Paris. While it took Evernote about 16 months to get to the first $1 million in sales through its freemium model, he said, Evernote Business took five months and Evernote Market, which launched this September, took just a single month.
Right after the launch of the Market, which offers users everything from post-it notes to Evernote-branded socks and backpacks, the company started having a hard time keeping many items in stock, Libin said. To him, the market isn’t just a merchandising business, however, it’s a mainline product. The bestsellers in the store are backpacks, the Scansnap Evernote Scanner and the Jot Script Stylus. Together, they make up about 30% of Evernote Market sales and the marketplace itself is now responsible for 30% of Evernote’s monthly sales.
Before it launched, premium accounted for 89%…
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