Stewart Butterfield, the co-founder of Flickr who eventually left its acquirer Yahoo and started TinySpeck (and an ill-fated multiplayer game called Glitch), last year decided to take a different turn, porting his expertise in consumer services to tackle the enterprise market. The result was Slack, a collaboration platform that lets users port in conversations and links to other work from dozens of other apps (including Dropbox, Google Docs, GitHub and Asana) so that they can track progress on different projects in one common platform; more generally converse about work in a less fragmented way, and crucially reduce email overload.

Or, in Butterfield’s words, help the working world emerge from “email bankruptcy.”

Today, after a successful, limited beta run that kicked off in August 2013, Slack is launching to the rest of the world — a step, Butterfield tells me, that it’s making as it prepares to introduce pricing tiers…

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