TechCrunch

Dreamforce, Salesforce.com’s conference extravaganza, is coming next week, and Salesforce has some big announcements ahead of their showcase starting with an update to their core CRM product, now known as Sales Cloud 1 and their customer service piece, now known as Service Cloud 1.

All of their nifty branding aside, it is an attempt by Salesforce to spiff up the platform, which is 15 years old this year.

The service offering lets customers build a service app where their customers can search for content such as repair or update instructions, interact with a community of like-minded customers to ask for information or answers, or even interact directly with a customer service rep.

This latter feature is fashioned after Amazon Kindle’s Mayday button. Instead of calling customer service on the phone, something I typically avoid if I can, you can click the button and connect with a person for…

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